PewDiePie

PewDiePie

Felix Arvid Ulf Kjellberg, better known online as PewDiePie, is a renowned Swedish YouTuber celebrated for his humor-driven and entertaining content. He rose to global prominence through his engaging videos, becoming one of the most recognizable figures on the internet—especially within the gaming community. PewDiePie launched his YouTube channel in 2010, initially sharing Let’s Play videos that focused on horror and action games. His charismatic style, comedic commentary, and genuine connection with viewers quickly propelled his channel to massive success, making it one of the fastest-growing on YouTube.

PewDiePie
Personal information
YouTube information
Kjellberg in July 2019
Born
Felix Arvid Ulf Kjellberg


24 October 1989 (age 35)
 

Gothenburg, Sweden
Other namesPewds
OccupationYouTuber
Spouse
Marzia Kjellberg
​
Children1
Signature
ChannelsPewDiePie
Pewdie (inactive)
PewDiePie Highlights
Years active2010–present
Genres
  • Let's Play
  • vlog
  • comedy
  • commentary
  • satire
Subscribers
  1. 110 million
Total views
  • 29.4 billion
Network
  • Machinima (c. 2011–2012)
  • Maker Studios (2012–2017)
  • Re6l (c. 2019–present)
Associated acts
  • Marzia Kjellberg
  • jacksepticeye
  • jacksfilms
  • Markiplier
  • PJ Liguori
  • MrBeast
  • Roomie
  • Boyinaband
  • Party In Backyard
  • The Anime Man
  • Emma Blackery

Between 2012 and 2013, PewDiePie’s popularity skyrocketed, making him the most-subscribed YouTuber on August 15, 2013. From December 29, 2014, to February 14, 2017, his channel also held the title of the most-viewed channel on YouTube. Over time, his content evolved beyond Let’s Play videos, expanding to include vlogs, comedy sketches, formatted shows, and music videos. Although his videos received both praise and criticism, his growing influence made him one of the most talked-about figures on the platform. By the late 2010s, several controversies surrounding his content attracted major media attention.

In 2019, PewDiePie famously competed with the Indian record label T-Series for the title of YouTube’s most-subscribed channel, a rivalry that gained global attention. After eventually being surpassed by T-Series, he began reducing his upload frequency, focusing more on creating content for personal enjoyment rather than as a full-time career. This transition led to his semi-retirement from YouTube, after which he relocated to Japan with his wife, Marzia Kjellberg, an Italian internet personality.

Despite stepping back, PewDiePie’s channel continues to be among YouTube’s most-subscribed and most-viewed, with over 110 million subscribers and more than 29 billion views. His influence extends beyond entertainment—he has helped boost video game sales through his playthroughs and has raised significant funds for charity. In 2016, he was named one of Time magazine’s 100 Most Influential People in the World.

Born on October 24, 1989, in Gothenburg, Sweden, Felix Kjellberg grew up in the same city. His parents, Lotta Kristine Johanna, a former CIO, and Ulf Christian Kjellberg, a corporate executive, encouraged his education, while he and his sister Fanny shared a creative upbringing. From a young age, Felix showed a strong interest in art and video games, often drawing characters like Mario and Sonic and spending hours playing titles such as Star Fox and Donkey Kong Country 2 on his Super Nintendo.

During his high school years in Gothenburg, he frequently skipped classes to play games at internet cafés with friends. His passion for gaming inspired him to buy a computer using money earned from selling artwork through his grandmother’s gallery. He later enrolled at Chalmers University of Technology, studying industrial engineering and management, but dropped out in 2011 after realizing the course didn’t interest him. PewDiePie later admitted that leaving university to pursue YouTube felt like a “foolish decision” at the time—but ultimately became life-changing.

After leaving Chalmers, he continued pursuing his love for digital art and Photoshop, even entering international competitions and nearly landing an apprenticeship at a major Scandinavian ad agency. When that opportunity fell through, he began selling limited-edition photo prints to fund his YouTube ambitions—marking the start of his journey toward becoming one of the most influential creators in internet history.

Personal Life

Felix Kjellberg married his longtime Italian partner, Marzia Bisognin, on August 19, 2019, after nearly a decade of being together. The couple welcomed their first child, a son, on July 11, 2023. Their relationship began in 2011, when Marzia reached out to Felix through a mutual friend after discovering his YouTube channel. What started as an online friendship soon turned into a romance, with Felix traveling to Italy to meet her in person.

Over the next few years, the pair lived between Sweden and Italy before eventually settling in Brighton, England, in July 2013. They chose Brighton for its coastal location, strong internet connectivity, and the privacy it offered away from intense media attention. A visit to Japan in 2018 deeply influenced them, leading to their decision to move there permanently. They purchased a home in Japan the following year, though the relocation was delayed due to a burglary in late 2019 and Japan’s strict immigration policies during the COVID-19 pandemic. Finally, in May 2022, they successfully moved to Japan after obtaining a five-year business visa.

Regarding his personal beliefs, Kjellberg has described himself as “more apolitical than anything,” explaining in October 2019 that his views lie somewhere between left and right ideologies. In 2014, he identified as an agnostic atheist. Over the years, he has shared aspects of his lifestyle, including following a pescetarian diet. At one point, he developed a daily whiskey habit to manage the stress of constant content creation. However, in a 2019 episode of the Cold Ones podcast, he revealed that reading a book on Buddhism helped him overcome the habit and adopt a healthier mindset.

Career

Felix Arvid Ulf Kjellberg, better known as PewDiePie, was born on October 24, 1989, in Gothenburg, Sweden, and has become one of the most influential figures in YouTube’s history. He launched his YouTube channel in 2010, starting with gaming content, particularly “Let’s Play” videos featuring horror and action titles. His energetic personality, humor, and expressive reactions quickly resonated with audiences, driving his rapid rise to fame. By 2013, he became the most-subscribed creator on YouTube, a title he held for several years.

Between 2013 and 2019, PewDiePie expanded his content beyond gaming, producing vlogs, comedic skits, commentary videos, and collaborations that further broadened his audience. His friendly rivalry with the Indian music label T-Series in 2018–2019 sparked the viral “Subscribe to PewDiePie” movement, which became one of the most notable moments in YouTube history.

Throughout his career, Felix has been recognized not only for his entertainment but also for his philanthropic efforts, raising millions of dollars for organizations such as the Red Cross, WaterAid, and Save the Children. Despite facing multiple controversies—including criticism over the use of racial slurs in 2017 and allegations that some of his content included inappropriate humor—he remained transparent, apologized publicly, and retained a loyal global fanbase.

Following the T-Series competition, PewDiePie began scaling back his uploads, shifting focus toward his personal life. He married Marzia Bisognin in 2019, and after years of planning, the couple relocated to Japan in 2022. In 2023, they welcomed their first child, marking a new chapter for the YouTuber.

Although he now uploads less frequently, PewDiePie’s influence continues to shape the platform. With over 110 million subscribers, he remains one of YouTube’s most impactful creators, inspiring countless aspiring content creators around the world. Beyond YouTube, Felix has also ventured into business collaborations, product promotions, and supporting indie game developers.

Outside of his career, Felix follows a pescetarian diet and has openly discussed his struggles with stress and burnout during his peak YouTube years. He once developed a daily whiskey habit to manage stress but later overcame it after finding inspiration in Buddhist philosophy.

Public Image and Influence

Felix Kjellberg, better known as PewDiePie, has long been regarded as one of the most influential—and at times, controversial—figures in the digital entertainment world. Rising to fame through his Let’s Play gaming videos, he reshaped how audiences engage with online content and helped define the culture of YouTube creators. Media outlets such as Eurogamer have described him as a “figurehead” for the YouTube generation, while Harvard Business Review’s Douglas Holt dubbed him “YouTube’s greatest success,” crediting him with pioneering the growth of gaming subcultures online. Time magazine also recognized his unique impact, noting how he achieved global stardom outside traditional media structures.

Despite his monumental success, Kjellberg has often expressed discomfort with fame, admitting that his popularity sometimes feels “scary.” In various interviews, he has shared that he never expected to reach such prominence and has even considered stepping away from YouTube entirely. Away from the camera, Felix is described as introverted and humble, a stark contrast to his energetic online persona. After moving to Japan, he openly stated that he enjoys the sense of anonymity and privacy the country offers.

PewDiePie’s immense popularity stems from his direct and personal connection with viewers. By engaging authentically and without the filters of traditional media or management, he built a loyal fanbase through relatable humor, self-deprecation, and genuine interaction. However, his candid and sometimes provocative style has also brought controversy. Critics have labeled him a “populist figure”, representing the ongoing tension between independent creators and corporate platforms like YouTube. Accusations of insensitivity and antisemitism in past content led to temporary brand and revenue setbacks, yet his influence has endured.

Kjellberg’s impact extends far beyond YouTube metrics. He has appeared on Time’s “30 Most Influential People on the Internet” and Forbes’ list of highest-earning YouTubers multiple times. His fan community—initially known as the “Bro Army” and later “Squad Fam”—has been both celebrated for its loyalty and criticized for moments of toxic behavior. Regardless, his cultural footprint within the gaming world is undeniable: games featured on his channel have often seen massive spikes in sales and visibility, particularly smaller indie titles.

Titles like Minecraft and numerous independent games benefited from PewDiePie’s exposure, helping to transform the online gaming landscape. Although he downplays his influence, saying he simply plays what he enjoys, developers and fans alike recognize his ability to shape gaming trends. His prominence has even led to in-game tributes referencing him as a cultural icon.

Financially, PewDiePie has achieved remarkable success. In 2016, he topped Forbes’ list as the highest-paid YouTuber, earning around $15 million, thanks in part to his YouTube Red series and bestselling book. His income fluctuated in later years following controversy, but he remained one of the platform’s most profitable and respected creators. Despite ongoing media attention to his wealth, Kjellberg has expressed disinterest in financial comparisons, emphasizing instead his charitable work and personal growth over material success.

Ultimately, Felix Kjellberg’s career reflects the evolution of online fame—from grassroots content creation to global cultural influence—cementing PewDiePie as a defining figure of digital media history.

Other ventures

Other Ventures

Beyond YouTube, Felix Kjellberg—better known as PewDiePie—has expanded his career through multiple creative, entrepreneurial, and philanthropic projects.

In September 2015, PewDiePie ventured into gaming with the release of PewDiePie: Legend of the Brofist, developed in collaboration with Outerminds for iOS and Android. The game, featuring classic platformer elements and characters from his channel, received strong reviews from fans. Outerminds later partnered with him again in September 2016 to launch PewDiePie’s Tuber Simulator, which rapidly climbed to the top spot on Apple’s App Store. Continuing his involvement in game development, PewDiePie teamed up with Goat Simulator creator Armin Ibrisagic in October 2017 to produce Animal Super Squad, where he contributed ideas and feedback on gameplay.

In 2019, he released two more titles—PewDiePie’s Pixelings in November and Poopdie in December. While Pixelings was well-received, Poopdie faced a setback when Apple rejected it from the App Store for its crude humor, though it was later made available to Android users.

PewDiePie also entered the literary world with his 2015 book, This Book Loves You, a humorous parody of motivational self-help books. Published by Penguin Group’s Razorbill imprint, the book became a New York Times Best Seller in the Young Adult Paperback category.

In the fashion space, PewDiePie and his wife Marzia Kjellberg (née Bisognin) launched Tsuki, a minimalist unisex clothing brand, introduced through one of his YouTube videos. The brand emphasizes sustainability and simple aesthetics, reflecting the couple’s shared design philosophy.

Kjellberg’s media presence extends beyond YouTube. He made cameo appearances in Epic Rap Battles of History (as Mikhail Baryshnikov, 2013) and served as a guest judge on Internet Icon the same year. He appeared in YouTube Rewind from 2013 to 2016, and again in 2019. In 2014, he hosted an episode of the Swedish radio program Sommar i P1, which aired in both English and Swedish and gained wide attention. That same year, he made a memorable guest appearance in South Park, parodying himself and other gaming commentators.

In 2015, PewDiePie lent his voice to Oscar’s Hotel for Fantastical Creatures and appeared as a guest on The Late Show with Stephen Colbert and Conan, marking his growing presence in mainstream media.

Philanthropy has also been a cornerstone of PewDiePie’s career. Over the years, he has used his massive following to support a variety of charitable causes. In 2012, after being crowned Gaming King of the Web, he donated his winnings to the World Wildlife Fund. He has raised significant funds for St. Jude Children’s Research Hospital, Charity: Water (over $446,000), and Save the Children (more than $630,000 in 2014). In 2016, he and his community contributed $1.3 million to (RED) to fight HIV/AIDS in Africa.

PewDiePie continued his humanitarian efforts by raising $200,000 for Child Rights and You (CRY) in 2018 and partnering with actor Jack Black in 2019 to raise over $30,000 for the National Alliance on Mental Illness (NAMI) after the passing of fellow creator Etika. Though he initially pledged $50,000 to the Anti-Defamation League, he later retracted the donation following community backlash.

His generosity persisted—he donated $69,420 to the Team Trees campaign in October 2019, supporting global reforestation. In 2020, PewDiePie raised more than $116,000 for organizations assisting victims of police brutality and small businesses impacted by the Black Lives Matter movement. By 2021, his total charitable contributions exceeded $1 million, benefiting causes like Red Nose Day, Movember, and Save the Children Lebanon.

Through his ventures in gaming, publishing, business, and philanthropy, PewDiePie has demonstrated a consistent commitment to creativity, innovation, and giving back—solidifying his place as one of the most multifaceted and influential creators of the digital age.

 

 

References

 

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